Business Communication Targets

Good writing skills can lead to a better job and better income.

Employers evaluate writing skills when they hire employees. Writing skills are also important for job promotions.

The reason that employers value communication in employees is clear. Good communication can increase productivity, employee morale, and company profits.

The problem is that a lot of that writing is not clear, and it is not effective.

Weak writing in the workplace . . .

• causes confusion
• wastes time
• frustrates readers
• hurts productivity

And bad workplace writing continues because people don’t know how to improve their writing.

Business Communication Targets Can Help

In this video series, Holly will teach you many valuable writing skills that can increase the effectiveness of your communication. Some of these topics include . . .

• Using the writing process
• Understanding your audience
• Developing a good writing style
• Using graphics in your documents
• And many more skills . . .

Holly has taught private lessons and group classes for business professionals at several large corporations. And now, you can learn from her, too, as she shares tips about effective communication.

Business Communication Targets includes . . .

• 31 videos about business writing–about 2 hours of video
• 31 audio files of all the videos. These audio files are MP3s.
• Transcripts (text) for all the  videos in a PDF file–52 pages

These are digital files, not a physical product. So you won’t need to wait for shipping. Just download the files after you buy the series.

$97 USD

Summaries for Each Video – Business Communication Targets

 

If you want to make your writing easier, more efficient, and more effective, then this lesson on starting the writing process by creating will help you to enhance those skills.

 

Complete the writing process so that you can send successful messages. You may have already watched the lesson on Creating, which is the first step of the writing process. This lesson is on the last two steps, Composing and Correcting.

 

You have something important to say, and you want to say it well. But your audience is just as important as your subject. Do you really know your audience?

 

The most common myth about knowing your audience is that your audience is just like you. But there are other pitfalls to avoid when trying to adapt your message to your audience.

 

How are memos different from email and from letters? It turns out that some situations give memos a rhetorical advantage.

 

Among the mediums of business communication, the memo is one of those most likely to convey a sense of importance. This lesson will help you to harness the power of this medium.

 

Adopting the You Approach can drastically improve your effectiveness. Make your communication focus on your audience and on benefits for your audience.

 

Crowdsourcing channels the collective skills and knowledge of your customers. So what is crowdsourcing? And how can it apply to your workplace communication?

 

Crowdsourcing can help your organization to learn your customers’ needs, to build customer loyalty, and to save a great deal of time and money.

 

“Anyone should be allowed to voice their opinions.” How should you correct the grammatical error in that sentence? You can be both inclusive and grammatically correct.

 

Those workplace professionals whose email prompts action know how to make their email readable. To improve readability, you can use a variety of techniques.

 

How are you going to lead your readers to give your email more than glance? How are you going to keep them from deleting your email altogether? Respect their time.

 

Some business professionals make communication very frustrating for the recipients of their forwarded messages. By prefacing what you forward with your own wording, you clarify your message and display its value.

 

Email forwarding can get you into trouble in at least a couple of ways. With this tutorial, learn some tips that can help you to stay out of trouble.

 

It seems that everyone wants to read or hear plain English but communicate with flowery, embellished language. Since readers prefer clarity, learn to communicate in a simple style.

 

A precise style helps both to clarify and to enliven your message. Although clarity often requires simple language, it may also require specific wording.

 

Stuffy, robotic, windy, mechanical—these are common complaints about business communication. Readers prefer a style that sounds more human, more conversational.

 

We love using email to get one message to multiple recipients quickly. The reply-all feature can communicate your message efficiently and can keep information from slipping through the cracks. But it can also harm productivity.

 

Wording copied from other documents can work against a natural style, even though re-using such copy can be efficient. Make sure that convenient forms of recycled copy do not serve as obstacles to a natural style.

 

Most statements that you might consider empty emotional expressions are empty, not because of what the statements include, but because of what the context does not include.

 

One mark of the You Approach is that it sets a positive tone. A positive tone can come from positive wording, showing benefits, and emphasizing freedom or ability.

 

You can use graphics in your documents to capture attention, emphasize data, and support your message. This tutorial surveys the most common kinds of bar charts, their purposes, and some possible uses.

 

You can emphasize the support of your message with a visual display of proportions, best illustrated by pie charts. By following tips in this tutorial, you can display cleanly prepared pie charts to enhance your message.

 

An advantage of charts is that they make use of the mind’s ability to absorb lots of information quickly. To free your chart to communicate powerfully, observe five tips to keep it clean.

 

Include enough information to let your charts stand on their own. Even though your text or your oral presentation will accompany the chart, a precise style for charts helps your audience to understand the data.

 

The great thing about pronouns is that they make our writing less cumbersome. But they can also be easily misinterpreted. Work to revise unclear personal pronouns, unclear relative pronouns, and pronouns distant from the words they replace.

 

Has your work ever been slowed down by the laziness of a colleague? Careless communication can be the most frustrating kind of laziness to handle. Save your audience the effort of trying to figure out what you mean.

 

How can you write content that draws and maintains your reader’s interest? One tactic that makes a communication style compelling is the creation of emphasis. You can achieve this quality when you carefully select and arrange words.

 

Both line charts and bar charts can give a visual display of trends. Watch this tutorial to help you to decide whether to display your data with a line chart or with a bar chart.

 

Crafting your suggestions well can enable you to gain an audience and will highlight your contributions to your organization.

 

In this tutorial, you’ll see several methods in action for making messages clear and readable.

$97 USD

Two Free Videos for You to Sample

The You Approach – Displaying a Positive Tone

Write with Emphasis for a Compelling Style